25 years later, Xbox is trying to reinvent itself again
Microsoft has spent the past 25 years trying to shake up the game console market. The original Xbox, which launched on November 15th in 2001, took on an industry dominated by Sony and Nintendo. Twenty-five years later, Xbox finds itself in a similar position. It's not starting from scratch this time around, but to reach another 25-year milestone, it needs to do something radically different. The…
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25 years later, Xbox is trying to reinvent itself again (opens The Verge in a new tab)
Microsoft has spent the past 25 years trying to shake up the game console market. The original Xbox, which launched on November 15th in 2001, took on an industry dominated by Sony and Nintendo. Twenty-five years later, Xbox finds itself in a similar position.…
