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Brands are sponsoring IRL communities. Some experts say that could spell their end

Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.

First reported by CNBC 1 source
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  1. CNBC

    Brands are sponsoring IRL communities. Some experts say that could spell their end (opens CNBC in a new tab)

    Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.

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