Brands are sponsoring IRL communities. Some experts say that could spell their end
Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.
Read at CNBC(opens in a new tab)
Full coverage
Brands are sponsoring IRL communities. Some experts say that could spell their end (opens CNBC in a new tab)
Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.
