China's charm offensive pays off as foreign tourism rebounds

How is tourism faring in China seven years after the Covid-19 pandemic? The country reopened its borders in 2023 and is playing the charm card to restore its image. A strategy that’s paying off: last year the number of tourists exceeded pre-pandemic levels, and French travelers are among those flocking there.

First reported by France 24 1 hr ago1 source

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France 2410:581 hr ago
China's charm offensive pays off as foreign tourism rebounds (opens France 24 in a new tab)
How is tourism faring in China seven years after the Covid-19 pandemic? The country reopened its borders in 2023 and is playing the charm card to restore its image. A strategy that’s paying off: last year the number of tourists exceeded pre-pandemic levels,…

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