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Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market

First reported by The Hindu 1 source
Image: The Hindu
Image: The Hindu
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  1. The Hindu

    Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO (opens The Hindu in a new tab)

    Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market

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