Japanese firms struggle to raise prices despite inflation pressures
Summary of 2 reports
Companies like Uniqlo and Saizeriya face consumer resistance when attempting price increases in Japan, where decades of deflation have created a population resistant to higher costs. The pricing challenge reflects the broader difficulty Japanese firms encounter while managing rising expenses in an economy historically characterized by deflationary pressures.
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'Feeling guilty': Price hikes a tough sell in Japan despite inflation (opens CNA in a new tab)
The angst faced by Uniqlo and Saizeriya when they attempted to raise prices highlights the struggle Japanese firms face as they battle rising costs in a country that has experienced decades of deflation.
‘Feeling guilty’: Price hikes a tough sell in Japan despite inflation (opens The Straits Times in a new tab)
Decades of deflation have nurtured a consumer class averse to higher prices.
