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He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears

As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.

First reported by The Sydney Morning Herald 1 source
Image: The Sydney Morning Herald
Image: The Sydney Morning Herald
Read at The Sydney Morning Herald(opens in a new tab)

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  1. The Sydney Morning Herald

    He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears (opens The Sydney Morning Herald in a new tab)

    As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.

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