How NBA is looking to turn India into a billion-dollar basketball market

The NBA is looking beyond live match viewership to build a sustainable business in India. Through broadcast partnerships, digital engagement, merchandise, retail and fan experiences, the league is creating multiple consumer touchpoints. But converting its growing popularity and cultural appeal into commercial success remains the biggest challenge in a cricket-dominated market.

First reported by Times of India 17 hr ago1 source

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Times of India07:0517 hr ago
How NBA is looking to turn India into a billion-dollar basketball market (opens Times of India in a new tab)
The NBA is looking beyond live match viewership to build a sustainable business in India. Through broadcast partnerships, digital engagement, merchandise, retail and fan experiences, the league is creating multiple consumer touchpoints. But converting its…

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