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How predictive analytics is reshaping everyday business decisions — what employers actually look for

A major shift in the field is moving beyond merely forecasting an outcome to determining the right course of action. Rather than simply flagging customers likely to cancel a service, organisations now use those insights to build targeted retention strategies.

First reported by The Hindu 1 source
Image: The Hindu
Image: The Hindu
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  1. The Hindu

    How predictive analytics is reshaping everyday business decisions — what employers actually look for (opens The Hindu in a new tab)

    A major shift in the field is moving beyond merely forecasting an outcome to determining the right course of action. Rather than simply flagging customers likely to cancel a service, organisations now use those insights to build targeted retention strategies.

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