Kmart and Big W take on Mecca in Australia s in-store beauty boom

Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.

First reported by The Sydney Morning Herald 37 min ago1 source

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The Sydney Morning Herald08:0237 min ago
Kmart and Big W take on Mecca in Australia s in-store beauty boom (opens The Sydney Morning Herald in a new tab)
Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.

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