NBA intensifies Mexico expansion efforts despite franchise ambitions on hold
Summary of 2 reports
The NBA is expanding its year-round presence in Mexico, targeting a fan base of approximately 30 million people through increased digital content and grassroots programs. The league is deepening its market reach in one of its largest markets outside the United States, though the prospect of establishing a local franchise remains distant.
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NBA steps up Mexico growth push as franchise ambitions remain on hold (opens CNA in a new tab)
NBA steps up Mexico growth push as franchise ambitions remain on hold (opens The Straits Times in a new tab)
MEXICO CITY, Nov 6 - The NBA is expanding its year-round presence in Mexico, betting that a fan base of about 30 million, growing digital consumption and grassroots programs can deepen its reach in one of its largest markets outside the US, even as the…
