The economics of 'log kya kaheinge'
In Pakistan, few questions carry as much economic weight as four seemingly harmless words: ‘log kya kaheinge’ (what will people say). It is usually treated as a cultural cliché, something parents say when a daughter wants to marry differently, a family considers a modest wedding, or someone chooses a career that does not fit conventional expectations. However, behind the phrase lies an economic…
Read at Business Recorder(opens in a new tab)
Full coverage
The economics of 'log kya kaheinge' (opens Business Recorder in a new tab)
In Pakistan, few questions carry as much economic weight as four seemingly harmless words: ‘log kya kaheinge’ (what will people say). It is usually treated as a cultural cliché, something parents say when a daughter wants to marry differently, a family…
