The Influencer Effect: How online personalities are changing what India buys, watches and believes
A decade ago, celebrities and television advertisements played a major role in influencing what Indians bought, watched and discussed. Today, a growing part of that influence comes from people who have built their popularity on social media. From fashion creators and food vloggers to technology reviewers and financial educators, online personalities have become an importantRead More The post The…
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The Influencer Effect: How online personalities are changing what India buys, watches and believes (opens Bollywood Hungama in a new tab)
A decade ago, celebrities and television advertisements played a major role in influencing what Indians bought, watched and discussed. Today, a growing part of that influence comes from people who have built their popularity on social media. From fashion…
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