‘Tourists hate themselves’ – which is why Tasmania is telling people to stay away
Island state declares it ‘is not really for tourists’ – but is the marketing strategy just a cheeky piece of reverse psychology? Get our breaking news email, free app or daily news podcast Research shows “tourists hate themselves” – which is exactly why the marketing flacks at Tourism Tasmania are telling them to stay away from the island state. Its new campaign declares the island state is “not…

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‘Tourists hate themselves’ – which is why Tasmania is telling people to stay away (opens The Guardian in a new tab)
Island state declares it ‘is not really for tourists’ – but is the marketing strategy just a cheeky piece of reverse psychology? Get our breaking news email, free app or daily news podcast Research shows “tourists hate themselves” – which is exactly why the…


