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Victorian Labor's multi-million-dollar social media ad spend revealed

Labor might be splashing the cash on online ads, but analysts say Liberal and One Nation content is cutting through on social media as voters become fed up with a deluge of political and AI content.

First reported by ABC Australia 1 source
Image: ABC Australia
Image: ABC Australia
Read at ABC Australia(opens in a new tab)

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  1. ABC Australia

    Victorian Labor's multi-million-dollar social media ad spend revealed (opens ABC Australia in a new tab)

    Labor might be splashing the cash on online ads, but analysts say Liberal and One Nation content is cutting through on social media as voters become fed up with a deluge of political and AI content.

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